Boosting Sales: Increasing Profits….without breaking the bank

Boosting Sales: Increasing Profits….without breaking the bank

By Bob Gorton

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Boosting your company’s sales is essential if you’re going to make a success of your business. This book covers:

* Looking at your current sales and working out where you want to go next
* Making sure you’re meeting a need
* Playing to your strengths
* Looking at your prices (and how you present them)
* Talking to and nurturing your existing customers
* Looking for new customers
* Responding promptly to prospects
* Improving your post-sales service
* Working to guarantee repeat sales